This goal of this short workshop is to educate aspiring Product Marketers on the fundamental components of a product launch and how to operationalize it.
It aims at helping startups and scaleups equip their Product Marketers with the essential skills and processes to bring products to market and be able to measure effectiveness of their GTM programs.
Participants will learn the key components of a go-to-market strategy and the basics of product launch processes. They will acquire a fundamental understanding in market research, audience definition, positioning, messaging, and launch metrics evaluation.
✅ Understand the Product Marketer's role Gain an introductory understanding of a Product Marketer's responsibilities and their impact on business.
✅ Grasp what a go-to-market strategy entails Learn about the key components of a go-to-market strategy and their importance.
✅ Understand product launch basics Get acquainted with the fundamental elements of a product launch process.
✅ Recognize promotional channels Identify common channels product marketers use to promote products and services.
✅ Prepare for launch essentials Receive a basic checklist of important items to consider before a product launch.
✅ Ideate on launch metrics Gain an overview of how to measure and evaluate product launch performance.