<aside> 💡 Write down the main Ideal Customer Profiles that you’re targeting with this product. If you’re a B2B product, include firmographics in addition to demographics. Make sure you include the pain point you’re solving for each customer type and the goals you’re helping them achieve.

</aside>

EXAMPLE

Persona 1: Customer Support Teams

****Our customer helpdesk software is ideal for customer support teams in organizations of all sizes, including small businesses, mid-sized companies, and large enterprises. These teams are responsible for managing and resolving customer inquiries, and require a platform that is intuitive, scalable, and flexible.

Target Industries: Our customer helpdesk software is well-suited for a variety of industries, including technology, retail, healthcare, financial services, and consumer goods.

Target Company Size: Our customer helpdesk software is designed for organizations of all sizes, including small businesses with a few employees, mid-sized companies with dozens of employees, and large enterprises with hundreds or thousands of employees.

Persona 2: Helpdesk Managers

Our customer helpdesk software is ideal for helpdesk managers who are responsible for overseeing the performance of the support team and making data-driven decisions. These managers require a platform that provides real-time insights into the performance of the support team and customer satisfaction.

Target Industries: Our customer helpdesk software is well-suited for a variety of industries, including technology, retail, healthcare, financial services, and consumer goods.

Target Company Size: Our customer helpdesk software is designed for organizations of all sizes, including small businesses with a few employees, mid-sized companies with dozens of employees, and large enterprises with hundreds or thousands of employees.