PeopleFlow HRIS Content Style Guide

Mission: Empower HR teams to transform operations into strategic, employee-centric experiences through automation, compliance, and actionable insights.

Core Brand Elements

1. Tone:
   • Authoritative yet Approachable: Confident without arrogance; expertise paired with empathy.
   • Solutions-Oriented: Focus on outcomes, not just features.
   • Human-Centered: Prioritize empathy for HR teams and employees.
   • Modern & Innovative: Reflect tech-forward values without jargon.
2. Voice:
   • Clear: Avoid ambiguity; simplify complex concepts.
   • Empathetic: Acknowledge HR’s pain points.
   • Proactive: Anticipate needs (e.g., “We automate compliance before it becomes a problem”).
3. Personality:
   • Innovative: Position as a leader in AI-driven HR.
   • Trustworthy: Emphasize security and compliance.
   • Empowering: Show how HR teams gain time for strategic work.

Content Examples by Channel

1. Press Releases

Style: Formal, data-driven, and concise. Highlight milestones, partnerships, or product launches with measurable impact.

Example:

“PeopleFlow HRIS Launches AI Compliance Assistant to Eliminate Payroll Errors

SAN FRANCISCO, CA – [Date] – PeopleFlow, the leader in AI-driven HR automation, today announced its AI Compliance Assistant, a groundbreaking feature that reduces payroll errors by 90% for enterprises. Leveraging real-time regulatory updates, the tool auto-corrects misclassifications and tax discrepancies, ensuring compliance across 50+ jurisdictions. Early adopters like HealthFirst Clinics report saving $200K annually in avoided penalties. ‘PeopleFlow acts like a 24/7 compliance officer,’ said [Customer Quote].”*

Key Elements:

• Lead with the “what” and “why.”
• Include metrics (e.g., “90% reduction”).
• Use customer quotes for credibility.

2. Social Posts (LinkedIn, Facebook)