Feature Title

[What is the name of the feature? Summarize the feature idea in a concise and catchy title.]

Target Pain Point

Target Segment: [Who are the users this feature is designed for?]

[What problem or inconvenience does the target segment currently face that the feature will address?]

How do users solve this now?

[How do users currently deal with this pain point? What solutions, if any, do they use to mitigate the issue?]

Intended Solution

[What is the proposed solution? Describe the feature idea and how it addresses the target pain point.]

Inspiring Marketing Headline

[Craft a marketing headline that highlights the value proposition of the feature. When you write this out, does it sound exciting? Would users want to click to learn more?]

Broad Components

[List the key components of the feature that need to be developed or integrated into the existing product.]

What is out of scope?

[What areas or directions will not be included in the scope of the development of this feature? What do we plan NOT to build?]

Linked Goal / OKR

[What high-level product or company goal is this feature intended to impact? How does this feature fit into the larger strategic goals we have?]

Why build this now?

[Explain the reasoning for prioritizing this feature. What opportunities or risks make it essential to build the feature at this time?]

Supporting Evidence