<aside> 💡 Explain a bit about the go-to-market strategy. How do customers learn about the product, where do they go to educate themselves and how do they get access? Talk about your marketing channels and the biggest growth levers.

If you work with a sales-led growth model, then share the buyer journey and sales touchpoints. If you work with a product-led growth model, then lay down the user experience.

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EXAMPLE

Go-to-Market Strategy

*We work with a sales-led model.

1. Prospects come to our website to a request a demo.
2. Our SDR qualifies them with a discovery call.
3. Once qualified, a sales rep gives a detailed demo with more stakeholders.
4. Once the contact is finalized, we hand over to the implementation team.

Here’s our pricing plan [SALES DECK LINK]*

LAUNCHPAD

• Price: $3,000 per month
• Features: Ticket management, email support, basic reporting, and knowledge base
• Ideal for: Small businesses and startups

ROCKETSHIP

• Price: $5,000 per month
• Features: All Basic Plan features plus integration with other tools, live chat support, and advanced reporting
• Ideal for: Growing businesses and organizations with more complex support needs

ENTERPRISE

• Price: Custom pricing, contact sales for a quote
• Features: All Pro Plan features plus dedicated support, customizations, and bulk discounts
• Ideal for: Large organizations with high-volume support needs and specific requirements.

Area	Description	Sample Activities
Target Market Segmentation	Our main ICPs:

1. Tech companies
2. Software houses
3. Telecom services companies | - | | Product Differentiation | We focus on:
4. AI-backed workflows that deliver high quality customer service
5. Superior customer support that goes the extra mile
6. Seamlessly integrates with any tech stack you may have reducing effort to implement, setup and make data flow | - | | Content Marketing | Our content team writes thought leadership blogs on how helpdesk software can help retention. | Develop blog posts, case studies, webinars, and whitepapers that demonstrate the value of the software, publish content on social media and other platforms to reach a wider audience | | Partner Network | We partner with 7 resellers in 5 different countries that sell our product: UK, US, Spain, KSA, UAE, Singapore and Australia | They give demos of the product and get a commission on closure. | | Paid Advertising | We spend on Google Ads & LinkedIn Ads to generate awareness. | e.g. Black Friday campaigns, Flash Discount campaigns | | Influencer Marketing | We partner with Youtube influencers and Linkedin thought leaders to promote the software | e.g. here’s a link to a recent video we did with one [LINK] | | Customer Referral Program | We give customers $500 for each referral they bring in. | We promote this within the product as well as in orientations. | | Events | We attend a number of events every year to promote the product | e.g. SaaStr, IMEX America and Disrupt |